Allied's activities are concentrated in the UAE market with headquarters in Dubai and offices in Abu Dhabi servicing the Abu Dhabi and Al Ain areas. Allied operates 4 types of activities:

Selective Distribution: Representation and distribution of leading selective cosmetic and fragrance brands like Carolina Herrera Lanvin, S.T. Dupont, Aigner and Lacoste.

FMCG Distribution: Distribution of health and beauty products in modern and traditional trade, perfumeries, pharmacies and hair salons, representing brands such as L'Oréal (skincare, make-up, hair coloration and hair care), L'Oréal Professional,Vichy (skincare), Health Basics (health and personal care), Adidas(deodorants and fragrances), Sarantis (perfumes).

Retail: Allied stands at the forefront of the retail trade in the country and offers quality, service and value to its clientele covering the entire lifestyle spectrum: jewelry, gifting, fashion and beauty. Allied operates 33 retail outlets as of 2005 - Tanagra and Swarovski in the gift segment, Faces and L'Occitane in the beauty segment and Paul Smith, Lacoste, Marc Jacobs, Celine, Marlboro Classics, Geox in fashion segment.Allied also operates a Factory Outlet which provides high valued items at special prices.

Services: A range of effective and quality driven back office services (Finance, Information Technology, Human Resources, Administration, Logistics and Merchandising), used internally by Allied commercial activities are offered as thrid party services to other companies.