Ten Sports, the primary focus of Taj Television, was launched in April 2002 and is today the world's premier sports channel for South Asians, reaching an estimated 55 million homes in the Indian subcontinent, the Middle East, Europe and Asia. Ten Sports' impressive programme lineup includes coverage of cricket, motor sports, golf, football, tennis, hockey, horse racing and wrestling. Apart from such coverage, regular features include sports magazines and daily sports bulletins.
Taj represents Dubai's premier television production resource. No other production facility in the UAE can match Taj in terms of technology, experienced personnel and efficiency. All equipments - Sony cameras, Quantel edit seats, Smoke/Softimage and Max graphics, Snell and Wilcox mixers are digital and generate television pictures of the highest quality with maximum efficiency.
Its two studios can handle multi-set and audience set-ups and have been constructed to meet the highest possible acoustic standards.
Taj can downlink from any number of satellites, modify the existing programme stream, add interstitials, then encrypt and uplink to one of its space segments on the PAS 10 satellite whose footprint covers a vast swathe of territory from London to Australia.
Taj Television is well positioned to further drive upward the already substantial growth of the television industry in South Asia and the Middle East. Since it owns many of its"driver"programmes, Taj/Ten Sports represents the new generation of vertically integrated television channels.
